For a year og so, I’ve been an avid fan of the English photography magazine “Practical Photography“.

I first saw the mag, at a news stand at the train station near the school where I teach. looking for something to read on the 45 minute bus ride home, my eyes fell on the cover of the December 2008 issue, titled with, among others “macro, a seven point plan to success”.

Always looking for ways to learn more about photography and improving my skills I bought the magazine for the unholy price of 87,50 DKK, which in December 2008 was equivalent to 15$!!!!

Loving the way it was written about what interested me with regards to photography; not just reviews of camera gear, but also articles about technical stuff, and “how to get the shot” made me look for the magazine every month.

A lot of good things can be said about the Danish news stand business but reliability isn’t one of them… Every so often I would drive to the news stand to look for the magazine only to realise that it had not come in that month or that they had only gotten a few copies and that I was to late, the few copies they had managed to get, had been sold before I could lay my hands on them.

I subscribe to several different “foreign digest” including several different comic books (I’ll tell you about that another time) so choosing to subscribe to this was not a stretch for me…

The price, at first, on the other hand, was.

On the front page of the mag the market retail price is listed as £3.90 which is about 32 DKK or 6,50$.
Now look at their website for international subscribers and the price sky rockets to a whopping 71,00£ for 13 issues… thats 5,46£ per issue… which is an increase of 40% to the original retail price.

As I did the math, filling with dread, a little voice inside me kept saying, you don’t need this save your money, buy your wife and kids something nice…

Thankfully those thoughts faded away when I realized that this would save me 8,59$ per issue, (should I continue buying it at the news stand, and probably more since I frequently wasted gas driving to the place when it was out of stock) or in the curse of my subscription, 111$/66£…

you can buy a lot of stuff for 111$…

Here’s what I would buy:

Add 25 bucks for shipping and you’re left with a quarter for a pack of gum at your local news stand… (provided they sell gum, AND have it in stock obviously).

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